Our ethics. Your privacy.
At Helfie, everything we do is guided by two principles: better health for everyone, and giving people control over their own health data.
1. Preventive health for all.
Everyone deserves access to trusted, proactive healthcare.
Which is why Helfie is designed to make health checks and useful health insights more accessible and affordable, wherever people live and whatever their circumstances. By removing barriers to early detection and preventive health, we can help more people understand their health sooner and take action earlier.
2. Your data is yours. Period.
Helfie is built on the principle that your data stays in your hands and is used for one purpose: to improve your health. It's designed to keep you in control of how your data is used, while protecting its privacy and security. We don’t sell your data to advertisers or third parties, and we don’t believe anyone else should profit from it without your permission.
Helfie's governing principles: health outcomes over economics.
The root cause of today’s healthcare challenges, including declining access and decreasing life expectancy, exists because the system isn't built around health outcomes. The economic and data frameworks don’t always align with those goals. Helfie's mission is to change this, by building a new operating model where improving people's health is at the heart of every decision we make.
Helfie's relationship with customers: value first and always.
Too many digital businesses lock customers into subscriptions, charge them whether they use the service or not, and make it hard to opt out. At Helfie, we're here to serve you, not extract from you. We only charge for what you use. Nothing more, nothing less.
Helfie's active Health Intelligence: making health data work harder.
Beyond giving you control of your data, Helfie's Health Intelligence (HI) works in the background without you having to manage it, keeping track of what matters and joining the dots to follow up when something needs attention.
This symbiotic relationship is Helfie's defining difference.
It's reciprocal and gets stronger over time. The better it knows you, the more you benefit by being connected to your health in a meaningful way.
Helfie's business model: for-profit, for health.
We're not shy about it: we're a for-profit business with a mission usually reserved for non-profits. And we deliberately built it this way so nothing gets in the way of achieving our goal. No advertisers. No selling your data. No handouts or sponsors quietly shaping how we operate. You pay only for what you use.
It's a model that runs counter to how most profit-driven businesses think, however it makes perfect sense to us. The more accessible we make Helfie, the more people benefit, and the stronger we become.
That's not a compromise. It's the whole point.
Helfie's vision for an AI-powered health future.
Today's healthcare infrastructure isn't ready for an AI-powered world. Yes, AI promises real advancements, but it won't fix a system that's already broken. Without the right foundations, it risks making things worse, not better. Healthcare is now one of the most profitable industries on Earth, yet life expectancy is falling, and access to care is getting worse. Current systems prioritise profit over people, and that's the problem Helfie exists to solve.
Helfie's standard is to do better, and to build the public infrastructure that makes it possible, starting with the Decentralised Human Architecture Protocol, DHAP.
Ultimately, we believe AI should be a tool for real health innovation, not another race to the bottom. Our vision is to unlock what AI can actually do: support longer, healthier lives for everyone, with human well-being built into the foundation.
The standards we live by.
Here’s what you can expect from Helfie:
- Data sovereignty: We don't sell, share, or use your data for anything beyond helping improve your health.
- Transparency: We're always clear about how your data is used. You control what you share.
- Health above all: When health and profit are in tension, health wins. Every decision is made on that basis.
- Accountability: We uphold the highest standards of responsibility in handling health data and providing accurate insights.
- Scientific rigour: Every health check is developed and scientifically validated before going live. No short-cuts for speed or convenience.
A 21st-century health system needs a 21st-century business model, and a new kind of infrastructure to support it. That's Helfie.